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Our ethos

When the question is asked “is this product sustainable” we want to genuinely and resolutely be able to say to our clients “yes”. 

When starting the design process, we check to ensure that we are designing to minimise waste and pollution and that we are working with regenerative natural and sustainable materials.  We focus on re-using, re-manufacturing and recycling materials where we can, and we analyse our carbon footprint for each product and process.

The Sirimiri journey will constantly evolve as we continually educate ourselves and develop new and improved ways to design and manufacture our current collection.  

Our promise

We aim to meet the needs of future generations without exploiting people, the planet, and its resources in the process.

Circular economy

As the global population continues to grow rapidly, the demand for raw materials will increase, while supplies decrease.  If we all participate in the circular economy revolution, there will be no more waste.  Resources will be reused again and again.


We recognise the waste of the textile industry is a huge problem, with the UK producing more than 200,000 tonnes of textile waste in a year.  Duvets, pillows, bed sheets and blankets may be collected by your local council for recycling. You can also recycled them at recycling banks.  


If your bedding is still in good condition,  here are some alternative ways to dispose of your home textiles.



Donate to a homeless shelter - Blankets, towels, bed sheets and bedding all in very good and clean condition can be donated to some homeless shelters.  We suggest looking online for your nearest shelter.

Donate to an animal shelter, sanctuary, or kennel - Blankets, towels, bed sheets and bedding all in good condition can be donated to some animal shelters.  We suggest looking online for your nearest shelter.


Give away - You can share via free online sites such as freegle, freecycle or olio.

Don't forget our ReLife scheme for all our wool blankets!  



In 2022 Sirimiri launched our “ReLife” initiative, a take-back scheme for all our recycled and responsible wool blankets.  If and when your Sirimiri wool blanket is nearing its end of life or you feel it’s time to reinvest in a new blanket, Sirimiri will take back your blanket to recycle. In return and to say thank you for supporting and participating in the circular economy revolution, you will benefit from a 10% discount against the purchase of your next recycled wool or recycled cashmere  blanket.


Supporting communities and protecting the planet are at the forefront of Sirimiri’s values.  As well as supporting coastal communities via the Plastic Bank initiative, this year Sirimiri have partnered with a London based community project to produce a new collection of pieces.  The community project supports and employs women who have suffered domestic violence, giving them a safe space to learn a skill and feel creative.  With their profits, the community centre teaches sewing lessons to women from low-income backgrounds and people with disabilities.  



& delivery

We strive to reduce and eliminate all unnecessary plastics from our packaging.  Using 100% recyclable kraft boxes, 100% recycled tissue paper, stickers and thank you notes. Where plastics are used for hygiene purposes, we use 100% recycled polybags.

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