We currently offer organic cotton and micromodal bed linen, organic terry cotton towels, robes and pool throws, recycled and responsible wool blankets, recycled ocean bound plastic and recycled feather filled duvets and pillows. We are proud to be working alongside a handful of highly skilled artisans in the U.K. and Europe to produce our conscious collection. Not only are our textiles of the highest quality, but they are also kind to our planet.
Micromodal is derived from the inner pulp of trees from sustainably managed European forests. The trees that are harvested grow naturally with little irrigation and without chemical fertilizers. In accordance with strict environmental standards, the pulp is then processed into a yarn. Any solvents that are used in the making of the fibres are 90% recovered and reused.
The yarn yield of Micromodal is up to 10 times that of raw cotton.
To alleviate any plastic in the process, sirimiri use corozo buttons on their duvets, these are made from the seed of the corozo palm. Organic cotton threads and undyed organic cotton labels are also used, making their bedlinen 100% biodegradable. Sirimiri’s linen is woven, and hand finished in Italy.
One kilogram of cotton, equivalent to the weight of a shirt and pair of jeans, can take as much as 10,000–20,000 litres of water to produce. It is roughly 1/10th of that quantity to produce Micromodal.
bed linen & towels
Cotton occupies 2.5% of agricultural land globally and uses 25% of all insecticides and 11% of all pesticides applied in agriculture. The amount of water needed for 1 kg of organic cotton is 7,000 L. compared to the amount needed for non-organic cotton which is 29,000 L.
Organic cotton farming creates 60% less output of carbon dioxide and other greenhouse gases than conventional cotton. Growing organic cotton keeps farmers and their families safe. They are not exposed to toxic chemicals in the field or through their food and water supply. Non-organic cotton farmers suffer poisoning from harmful chemicals each year. The chemicals also kill millions of insects, birds and animals, which in turn disturbs the food-chain, putting multiple species at risk of localised extinction.
Sirimiri uses yarns and fabrics which are finished in Italy. All dyes are free of carcinogenic amines and do not contain phthalates, arsenic or mercury.
Sirimiri use organic cotton grown without pesticides or synthetic fertilisers and spun without toxic chemicals. Fields are fertilised with natural substances, pest-eating insects are used to naturally control crop damage and weeds are removed either manually or with hoes and tractors.
We use flax grown in Belgium, France and the Netherlands which requires no irrigation other than natural rain. The transformation of falx into linen is an entirely mechanical process, performed by highly skilled craftsmen and requiring zero use of chemicals. Flax is naturally resistant to pests and requires no pesticide or defoliants and uses five times less fertiliser than cotton.
With flax there is no waste as every part of the flax plant is used, flax fibres are biodegradable.
Flax is a carbon sink that captures carbon dioxide from the air and traps it into the dirt where it can do no harm to the atmosphere. Each year, the growing of flax in Europe captures 330,000 tons of CO2—the emissions equivalent to driving a small car around the earth 62,000 times.
The production of traditional “virgin” wool requires vast amounts of land for grazing sheep, water to clean the fibre, chemicals to treat the wool and dyes to colour the finished product. Recycled wool is a relatively low-impact process compared to “virgin” wool. Wool has been widely recycled for hundreds of years, in various forms and is one of the worlds’ most suitable fibres for reuse. Recycled wool is produced via a closed loop system; firstly, the wool garments are sorted into colour, by selecting and blending colours of dyed wool fabric the dying process can be removed completely, saving water and chemicals. The wool is then shredded, spun and weaved into renewable yarn ready for its next life. This process also uses significantly less energy and has a lower environmental impact compared to an equivalent fabric made with “virgin” wool.
Recycled wool uses -
83% less on water consumption
77% less on CO2 emissions
65% less on total energy usage
Soft to touch and tactile, our incredible recycled cashmere blanket are fully traceable with all production taking place in England.
The journey of our blanket starts in Yorkshire where it is sorted, shredded, carded and spun back into skeins ready for transportation to London where our blankets are woven by hand.
If everyone in the UK bought just one woollen product each year - but chose recycled wool made in Yorkshire, on average it would save approximately:
371 million gallons of water.
480.8 tonnes of chemical dyestuffs.
4,517 million days of average family electricity consumption.
Natural, hypollergenic and biodegradable our recycled down filling originates from bedding, cushions, and fashion garments which have reached the end of their product life cycle. Manually extracted, the recycled down is collected in Europe and regenerated through an innovative technical process avoiding use of environmentally harmful products. The recycled down is thoroughly cleaned with natural thermal spring water before being sterilised at a temperature of 135°C, without the use of chemicals.
Our recycled down fill is 100% biodegradable.
It is estimated that up to 10 million tons of plastic waste enters the ocean from coastal communities each year. Plastic bags, bottles and other plastic accumulates forming huge patches of waste. In the ocean, plastic pollution impacts sea turtles, whales, sea birds, fish, coral reefs and countless other species and habitats. Marine and bay areas are increasingly becoming less viable environments for humans and animals alike. Our pillow and duvet collection is made in the UK using a filling made from recycled ocean bound plastic - Social Plastic®.
Not only does our bedding stop plastic from entering our oceans, but it is also helping support developing communities”. Via an exchange system, Plastic Bank encourages people in developing regions to work with them by collecting and thus preventing plastic waste from entering the ocean. Compensation is provided to communities of these regions by money and digital tokens which allow them to improve their quality of life providing an economic benefit and a cleaner ocean. The plastic collected by Plastic Bank is then cleaned and recycled becoming Social Plastic® which is sold to organisations who want to create a more sustainable, eco-friendly, and socially responsible product and supply chain.
Approximately 120 recycled bottles make a 10.5 tog double duvet.