What does your name mean?
It took us weeks to find a name for the company, we never disagreed, but nothing felt 'right'. Until we came across the Spanish word - sirimiri; (n.) a light rain, a fine mist. We loved its connection to nature and how its looked graphically.
Where is your Serein (micromodal) bed linen made?
The trees are grown in sustainability managed European forests. All the wood is from naturally occurring trees and does not take away from other agricultural land uses or deforestation unlike many materials sourced from other areas in the world. Our raw material supplier primarily uses timber generated from small trees that are a natural by-product of managed forests and from parts of larger trees which are unsuitable for other higher grade uses, such as furniture. The production is completed in the most sustainable way possible, and our suppliers have specific goals to continue to improve their environment footprint. In addition, all pulp production is totally chlorine free and any solvents that are used in the making of the fibres are 90% recovered and reused. The pulp production takes place in Europe and is then transported to Italy to be made into fabric at factories that use renewable energy sources. The fabric is cut and finished with sustainable cotton threads in Italy and finally shipped to the HQ of Sirimiri.
Is micromodal damaging our environment, our planet?
Our raw material supplier primarily uses timber generated from small trees that are a natural by-product of managed forests and from parts of larger trees which are unsuitable for other higher grade uses such as furniture. The production is completed in the most sustainable way possible and our suppliers have specific goals to continue to improve their environment footprint. One kilogram of cotton - equivalent to the weight of a shirt and pair of jeans - can take as much as 10,000–20,000 litres of water to produce. Our supplier uses roughly 1/10th of that quantity. Unlike fully synthetic fabrics, Our fibres are biodegradable. This means, any linen made with from these fibres will return to the earth in our lifetime (but not of course during your use of the product), whereas synthetic products like Polyester take hundreds of years to break down. Lastly, our products are finished with buttons made from corozo seeds making them 100% sustainable and biodegradable.
Why should we be buying organic cotton?
If the world switched to organic cotton, the global warming potential of the cotton industry could be reduced by 46%. Acidification would possibly be reduced by 70% with 26% less eutrophication potential. Genetic modification is banned in organic cotton cultivation, making it safer for workers and consumers.
It combats climate change – organic farmers use natural methods to grow cotton and not fossil-fuel based fertilisers. Organic cotton uses 62% less energy than conventionally grown cotton.
It helps eliminates hazardous pesticides from the environment – organic farmers use natural methods to control pests and diseases, for example crop rotation and pest-eating insects are used to naturally control crop damage and fields are fertilised with natural substances. Synthetic pesticides used in non-organic farming can damage ecosystems, poison waterways and impact on workers health.
It saves and protects precious waters – Organic farming creates healthy soil which act like a sponge soaking up water during floods and holding it for longer in times of drought. Hazardous synthetic pesticides and fertilisers are banned in organic farming so rivers, lakes and drinking water are kept clean. Organic cotton uses up 71% less water in the growing process.
How do I care for my sheets?
Please click here for detailed instructions on how best to care for our sheets.
Where is your bedding made?
All our bedding is made here in the UK.
Why choose a recycled down duvet over a virgin down duvet?
There are so many reasons! Firstly, recycled feather and down reduces the amount of material destined for landfill, it uses a fraction of the resources needed to rear birds for virgin feather and uses less water and energy when processing the feather and down into a reusable resource. The carbon footprint of our Cirro duvet is lower when compared to the production of a traditional naturally filled duvet. Also, and sadly live plucking still exists today. Live-plucked geese are typically kept alive longer so they can be plucked several times during their life cycle, which allows their down clusters to get larger, meaning they have a higher fill power at a higher value. Live plucking causes birds’ considerable pain and distress, once their feathers are ripped out many of the birds are paralysed with fear, some even die as a result of the live plucking. Workers often sew the bird’s skin back together without the use of any anaesthetics.
What is a 'tog' rating and how do i choose the right one for me?
A tog rating is the measure of the duvets warmth and therefor overall comfort level depending on the customer and their home. Our togs range from 4.5 to 13.5. At the lower end of the scale are lighter duvets, most often used in the summer months, whilst the 13.5 togs are much more insulated, and typically winter duvets.
How do I care for my bedding?
Please click here for detailed instructions on how best to care for our bedding.